On a daily basis we talk to dozens of business owners from many different verticals with different needs. Our thought leadership has always been to put the needs of the client first and while in some cases you may have budgetary or site conflicts that don’t always lead to a partnership. The bright side is that when you are able to meet the minimum requirements for both on a local campaign that only encompases a particular city or county, the results can be powerful. Such was the case for our client Inliguautah.com.
Campaign Measurement Before Launch
March 2015 – Total rankings: 570 /Top 3 Rankings: 36 Total Traffic: 2,255/month
While the numbers here are on a smaller scale, for a local business who has many competitors, it is a crucial component to any marketing mixture. Many local businesses pay as much as 3-5k per adwords campaign and having the means to substitute a per click cost with a long term placement where marketers get the added bump of being the naturally endorsed makes the long view an easy decision to leverage your marketing budget to include a fixed SEO fund.
Campaign Measurement After Launch
May 2017 – Total rankings: 18,524/Top 3 Rankings: 629 Total Traffic: 29,376
Having spent many years working in the highly competitive NYC Real Estate Market means targeting highly valuable key phrases and executing top rankings is a necessity if you are going to retain clients. Having invested in the process for a little over a decade, using these same techniques in a less competitive market has by and large led us to a 95% retainer for multiple years and in many cases a lifelong partnership. Many of our hyper local partners enjoy leaving PPC in some cases though we personally believe that a diversified marketing mixture is generally best in 90% of these cases.
But one thing our staff will always stress by this example is that once you have a reliable SEO partner, this is not the type of relationship that is short term. Once you start down the path of gaining rankings and traffic you will have to defend those positions against other competitors and that makes SEO an ever-expanding campaign while our costs are fixed. As such we rarely take aboard clients who don’t express a multiple year desire to retain our services once they are proven. We welcome your questions and look forward to providing the same results for your brand.
