A lot of companies today carry out in-house social community New York SEO management but at the same time seek professional advice from outside SEO New York companies for constant guidance. Creating a brand’s presence online is challenging with the competition around, so it is crucial to maintain long-term marketing strategies online. Fortunately, businesses can follow the Four C’s of Jason Cormier to develop a strategic model, which offers benefits for the company.
The first C is Content that is essential when it comes to social media marketing. Regardless if it is a video, image, link, or text that will be shared, it should be supported with research. This helps businesses guide the content’s creation and justification.
The second C is Context, which is basically a platform for social media where companies can publish their content using good New York SEO management. Examples of these platforms include LinkedIn, Google, Twitter, Facebook, and a lot more.
The third C is Campaigns that refers to planning and implantation of the ideas for social media marketing. To accomplish a campaign successfully, the business will require supporting applications, which will establish presence online, monitor brand communication, and measure the effectiveness of the campaign.
The fourth C is the heart of the whole campaign for social media marketing. It is necessary that the marketing efforts revolve around building and connecting the community around the business, along with knowing how to engage and interact with them. It is important to consider the reaction of the community to the campaign to see if the SEO New York strategies are working or not.
A way to utilize the Four C’s is by having contests and games. What’s good about holding such games on social media platforms is that it gives the company a chance to understand the behavior of the consumers. When a business knows exactly how to engage the target market and what engages them, then a larger fan base can be expected.
These New York SEO games can be conducted onsite or offsite. What onsite gaming means is that carrying out the entire mechanics on the site. Offsite is when an application programming interface (API) is used to routinely publish the activity of the consumer on their profile. For instance, consumers can check into a specific place and post it on their Facebook account to receive a badge.
Other than having an SEO New York game mechanics, it is also important to reward loyal customers. This helps them become brand ambassadors who will promote the business even more. Knowing how to use the Four C’s together will help launch a successful campaign for social media. This is why it is crucial to have a strategic marketing model that can be followed to engage and also understand consumers.