Creating thousands of relevant and valuable links to a website is just half the battle for webmasters. The other half is tied to onsite SEO, or in other words, ensuring that each webpage of the site contains thoroughly researched keywords and great meta tags to gain the favor of all major search engines.
For people that own a couple of niche sites with several pages only, it shouldn’t be that too hard of a task. On the other hand, for the individuals who own giant sites with thousands of pages, or own hundreds of blogs with dozens of pages each, performing onsite SEO can become a pain in the behind.
Unless the blog owner has a team of SEO experts and writers at his disposal, on-page optimization can take months, and become really stressful. Since there’s no easy way around the predicament (unless search engine optimization has been performed on each page BEFOREHAND), it’s vital to prioritize which pages get optimized first.
Webpages with the highest perceived value, such as the homepage, should be the first page to start with. Homepages usually target broader keywords, and therefore, receive more traffic as compared to the rest of the pages. Aside from having the highest number of incoming links, they also contain links going to every other webpage within the site, which means there’s a good chance for the traffic to trickle down from the homepage to the rest of the pages.
The best income generating pages should be the next set of webpages to optimize. Common sense will tell anyone that these monetized pages are what keep online businesses afloat, and therefore, increasing its chances for winding up in the first page of search results is a must.
These pages have the ability to drive in lots of traffic, but most importantly, come with excellent conversion rates. Simple programs such as Google Webmaster tools can provide invaluable data that may help determine which pages are the best in terms of making cash.
In addition to this, good income webpages should contain the right “buy keywords” – these are phrases users type into search engines whenever interested in buying particular items. This will further increase the likeliness for visitors to click on relevant advertisements, or purchasing the exact or similar items sold on the website.
Lastly, optimize the pages which contain products being sold. Though they may not have very high conversion rates, the profit to made off each good sold is typically high.