The Penguin Update may have taken thousands of online entrepreneurs out of business, but New York SEO experts say that the digital beast has also reminded everyone else — dependent on their rankings with Google — about this search engine’s number one tip for webmasters who want rank in the top portion of SERPs: focus on user experience.

SEO New York firms who’ve been in this business for more than a decade say that making thousands of blog posts with little to no content is no longer an effective – or a potentially risky – method for propelling a website to the first page of search engines. Simply making a short comment about a blog, and leaving a link going back to the commenter’s site, won’t cut it anymore.

Algorithms have evolved over the years they were first tasked to identifying and punishing those who try to game the system, gradually refining their criteria for effectively catching practitioners of black hat SEO.

While many feel that link building in general was killed by Google’s recent updates, New York SEO pros beg to differ. Building links still remains an integral part of any online campaign, yet will only be effective if every link made is natural, of high quality, and provides essential information for web surfers.

SEO New York specialists like to think of Google as a massive corporation with millions of employees, as the head office likes rewarding its workers (webmasters) who extend excellent customer service to its clients (Google users.)

With that in mind, the standards of good link building have been raised significantly in comparison to a decade ago. Tactics employed by the minions of online entrepreneurs should be geared towards building their site’s brand name by publishing outstanding content that’ll truly help the targeted market with potential concerns.

Members of New York SEO firms say that posting interesting content — and submitting it to reputable article directories – will likely garner the attention of journalists and bloggers. These individuals will in turn make a cover story and link back to the source, thereby creating superior links that’s essentially beneficial to audience.

SEO New York authorities also recommend the use of social media to spread high-quality content that’d benefit its readers. When blogs packed with interesting and useful information is shared, audience members will likely want to share the info as well, which is an excellent method of good link creation.

There are of course, plenty of other strategies for webmasters to implement, but it’s important to ensure that each and every one is focused on benefiting readers.

Most webmasters are usually too caught up with running link building operations — and even newer strategies for creating quality links – that they direct little to no attention towards their PPC campaigns. New York SEO experts describe this promotional technique simply as the act of paying for relevant traffic towards certain pages of a website.

SEO New York specialists say that the typical webmaster usually tweaks his or her PPC campaign just once or twice, and checks on the results some time later on. Of course, the fact that they’re paying online advertising networks to drive relevant traffic, which is supposedly likely to convert into sales, is what had them feeling overly-relaxed in the sense that everything is running smoothly.

In some cases, the excessively confident site owners are right to not worry; but unfortunately, most instances will require a webmaster to make several modifications to certain aspects of the campaign. Online entrepreneurs may find that their ROI has decreased over the past few months. Moreover, it’s also possible that the brand promotion scheme is actually losing money instead of making it.

That being said, New York SEO professionals recommend taking a look at statistical reports over the past months, and determining if the campaign is really bad shape. Upon identification of poor performance, one tip that a webmaster can use to turn things around for the better is to review the list of keywords being promoted.

The site owner should then move on to separating the keywords that make money for the keywords that don’t. SEO New York companies recommend pooling more funds into the former, while excluding the latter entirely.

Second tip is for the remainder of keywords – as much as possible, placing them under a singular Ad Group would benefit campaign managers by keeping things neatly organized, instead of being inconveniently spread amongst various Ad Groups.

Third piece of advice shared by New York SEO groups is to use keywords that get minimal competition, especially in situations where competitors have larger resources at their disposal.

Fourth and last tip is to create various landing pages within the website, as many PPC campaigners make the mistake of channeling all their paid traffic to their homepages. Although this portion of the website links to all other pages, SEO New York firms advise redirecting this traffic to other pages to provide a potentially substantial boost to conversion rates.